"All you need to piece together one of these beautifully unoriginal posters is one of the following sans serif typefaces! Don’t forget the type must be BIG, at least 150pt. Bigger the better, hell why not over 200pt. Go wild. As long as the kerning is kept tight and the leading must be virtually non-existent. Now if you’re feeling particularly rebellious, why not try varying the tones of grey. Possibly even use a colour, but be careful! The more personality you give it the less chance you have of making it cool and contemporary. Black type on a white background is far too practical. Remember, practical isn’t cool, so these posters must always be black with white type. Also every poster should have a block of text along the bottom, a description or other details set in 8pt-14pt, also in white."

Sans Originality.